Welcome to VIVA LA

Inspired by the pop art style and phrased coined by acclaimed Los Angeles based artist Andre Miripolsky, serial entrepreneur Christian Mitman has brought together a world class team of talent to create and launch Viva LA™ whose mission is to unite and inspire everyone around the world who loves LA.

Viva LA’s roots are founded in Miripolsky’s street art style which exudes the optimism of LA’s creative and carefree lifestyle.  But the brand truly is for everyone who loves LA – whether a born and bred Angeleno, a recent transplant, a visitor or someone who just loves LA from afar.